Our Mission
To help like-minded enthusiasts step into the booming indoor golf market with the full support of the 24/7 Golf brand behind them — and to make every owner, member and teammate a genuine part of the 24/7 Golf family.
Open Your Own 24/7 Golf
24/7 Golf is a family of like-minded enthusiasts with a passion for the indoor golf experience — people who want the full support of the 24/7 Golf brand behind them, and who support everyone else in the brand like we're all in this together. Because we are.
Mission & Vision
Our Mission
To help like-minded enthusiasts step into the booming indoor golf market with the full support of the 24/7 Golf brand behind them — and to make every owner, member and teammate a genuine part of the 24/7 Golf family.
Our Vision
We are not chasing a franchise model, and we are not building this to sell to a private equity firm. We are building a family of locations — each one locally owned and locally loved — that together deliver one unmistakable 24/7 Golf experience.
The Difference
A franchise is built to multiply units and hand them to whoever writes the check. That path optimizes for count, and for an eventual sale. We would rather grow with people we would happily hand the keys to — and keep this in the hands of the owners who built it.
The Franchise Path
The 24/7 Golf Way
When you join 24/7 Golf, you don't buy a territory. You become a partner in the brand — and the brand's success and yours are the same thing.
The Opportunity
This isn't a trend riding out its last good season. Golf is in the middle of the biggest participation run in its history, and the growth is happening indoors — in exactly the kind of room you'd be opening.
48.1M
Americans who played golf on- or off-course in 2025 — an all-time high, up roughly 50% over the past decade. With another year of growth, U.S. participation is on track to pass 50 million for the first time.
19M
Of that record total, 29.1 million played a golf course — and another 19 million played golf only off-course, at simulators, ranges and indoor venues. That's a customer base a country club can't reach and you can.
+154%
Off-course golf participation has grown 154% since 2019, now totaling 37.9 million players. It is the fastest-growing corner of the sport — and it complements green-grass golf rather than replacing it.
$1.8B
The U.S. golf simulator market is projected to grow from about $545 million in 2026 to roughly $1.8 billion by 2034 — a 16.1% compound annual growth rate. Globally the simulator market is forecast to more than double over the same window.
59%
The top reason simulator users give for playing indoors is weather-independent golf. In Michigan, that isn't a nice-to-have — it's most of the calendar, and it's why an indoor bay earns revenue in February the same way it does in July.
24/7
Our locations are open around the clock on secure member access. Every hour after a traditional facility locks its doors is an hour our model can still sell — and members book it, at 6am before work and at midnight after a shift.
Sources: National Golf Foundation — Golf's Growth Era, Golf Industry Facts and The Golf Simulator Opportunity; Straits Research — U.S. Golf Simulators Market; Fortune Business Insights — Golf Simulator Market. Third-party market forecasts are estimates, not guarantees.
Our Mission In Practice
Opening an indoor golf location is a big swing. Our mission is to make sure nobody has to take it alone — that a like-minded enthusiast stepping into this market gets the name, the know-how and the people of 24/7 Golf standing behind them from day one.
You are not starting from zero. The 24/7 Golf name, look and reputation across West Michigan arrive with you on opening day.
Michael and Eric have opened, bought and run these locations themselves. Their phone is the one you call — not a support ticket.
Booking, access, memberships and the technology that keeps a location open around the clock — built once, for all of us, and improved as we grow.
When every location advertises in one voice, every dollar any of us spends builds the same brand — yours included.
Pricing, leagues, staffing, simulators, slow weeks — someone in the family has already worked through it. Ask them.
A 24/7 Golf membership is worth more than any one building, and that value brings players through your doors too.
What We Ask In Return
Protect the brand in everything a customer can see. Hold up your end of the shared standards. Bring what you learn back to the group instead of keeping it. And treat every other owner, member and teammate as family — because the support only works if it runs both ways.
Being Part Of The Family
Freedom and commitment are not a trade-off here — they are the deal. You run your location like it is yours, because it is. You run it as part of 24/7 Golf, because that is what makes it worth more than a room full of simulators.
Your Call
Our Call, Together
A promotion that filled a Tuesday, a vendor worth using, a fix that saved a weekend — pass it on. None of us has to learn it twice.
Stuck on pricing, a build-out, a difficult call? Ask before it becomes a problem. Nobody here scores you for asking.
A member from another location is your member for the night. Treat them like you hope your members are treated on the road.
Owner conversations, brand decisions, new markets — being in the room is how this stays ours to steer.
Who This Is For
We grow by fit, not by pace. The best partners we have are the ones who wanted a great place to play long before they wanted a business — and who read our mission and vision and thought, yes, that's exactly it.
People who love the game and want a great place to play it — the same reason the first location ever opened.
You want the brand behind you and the freedom to run your market. Backing, not a boss.
Building something that lasts in your community, alongside owners doing the same in theirs.
How We Got Here
Michael Granger opened the first 24/7 Golf so his friends and family would have a great place to play. That one idea grew quickly into five locations across West Michigan.
In 2023, Michael offered Eric Dipple the opportunity to purchase the Ludington location — and what began as one owner joining the brand became a partnership to take 24/7 Golf to the next level, bringing on owners for existing locations and partnering with new owners in new markets.
It has been an exciting journey, and at times a challenging one. What became clear in 2025 is how much it matters that we protect the mission and vision that started all of it: build the brand, and make everyone involved with 24/7 Golf part of the family.
No location runs on an island. Bring your ideas, share what works, and treat every owner, member and teammate like family — that is how we build something worth being part of.
Let's Talk
There's no application portal and no discovery-day sales pitch. It starts the way everything else here does — a conversation between people who love this game. Tell us about you, the town you have in mind, and why 24/7 Golf is the brand you want behind you.
24/7 Golf is not a franchise, and nothing on this page is a franchise offering or an offer to sell a security. Every partnership is discussed and structured directly with us.